Reinventing a Valuable Industry
In the community of Artigas, in northern Uruguay, Change Consulting led a workshop to create new value for the Amethyst stone
A compelling proposal, ethnographic research and a design thinking workshop
The result was spectacular: the Artigas community (one of the world's leading areas in the extraction of Amethyst) visualized the future of its economy through the generation of products of global value. A great collaboration with the Technical University of Uruguay and the regional center of design.